Consumers are increasingly reaching for food and beverages that not only taste good, but also benefit their gut health, immunity, sports performance, or cognitive health. With the functional beverages market forecasted to be worth over $700 billion by 2032, and the novel ingredients market growing three-fold in just a decade, the sector is looking hotter than ever.

However, as evidenced by recent lawsuits, this opportunity comes with increased risk. Now more than ever, the industry needs scientific validation of claims, regulatory backing, and appealing formulations to stand behind their products.

Time: 8:00 AM – 5:00 PM

Venue details: Beverly Hills Marriott, 1150 South Beverly Drive, Los Angeles, California, 90035, United States

Prices: USD 2199.00 – USD 3699.00

Speakers: Ariel Beverly – Team Lead – Nutritional Beverages of International Flavors and Fragrances, Bruno Balen – Founder – Ani Biome, Carrie Malinczak – Head of Nutritional Biology and Safety – Helaina, and more