We are delighted to invite you to the 4th Business and Society Congress (IBSCO), organized by the Sustainability Education Research and Practice Association (SERPA). Continuing the success of our previous events held in the Türkiye, Georgia, Turkish Republic of Northern Cyprus, Cappadocia, Morocco, and Egypt, we are proud to host the first congress of 2025 ONLINE on February 23, 2025. We honorably offer you a multidisciplinary platform for discussion and knowledge sharing, accepting contributions from all disciplines within the social sciences. Participants will have the opportunity to present their research online and also gain the chance to publish in internationally indexed journals and an ISBN-registered congress proceedings book. In collaboration with esteemed universities and institutions, we aim to advance significant research and foster cooperation. We look forward to having you join us in this enriching experience where no borders can limit the exchange of academic knowledge.